About Ameli

Ameli is a Korean based online cosmetics company. Its roots date back to 1996, where they provisioned eyeshadow palettes and make up foundation solely for make up artists. Originally starting out with 3 colours of make up foundation and 15 eyeshadow colours, Ameli now boasts over 250 colours for eyeshadows. Well aware of changing trends, Ameli has worked with make up artists to perfect its products over the years. The result is a diverse range of cosmetic products well suited for just about everyone.

In 2008, Ameli expanded to an online based business model. On offer is an impressive selection of products including base make up , colour make up, theater and stage make up, brushes and make up tools/kits. Their new business model has proved to be a success, Korean blogs are abuzz with positive reviews due to their quality and affordability. Don’t take our word for it -- here’s a link to a list of blog articles with Ameli product reviews(sites in Korean)  -- http://www.ameli.co.kr/shop/board/list.php?id=realbloger

In a nutshell, Ameli’s eyeshadows can be best described as being reasonably priced and of quality which can compete with top brands out there. They’re also rather popular for their plat lips, blushes, fake eyelashes and make up brushes. We’ll be doing translations on Korean reviews in the future so stay tuned!

Ameli has also been featured in several magazines since opening to the public, check them out here. Their success can also be attributed to their community section where they offer helpful resources for the public to learn more about make up application. Ameli also has an excellent feedback section where they draw upon comments to continuously improve on their products.

You can find more reviews in our blog section.